MAGIC® Refresher

You’ve taken MAGIC, now move into MAGIC in Action. Participants will dive deeper into the MAGIC of Customer Relations and how it directly applies to them. A great opportunity to solidify the concepts learned in MAGIC.

Course Content

Four interactive modules to reinforce the skills and attitudes needed to create high‐quality experiences for every customer and employee every time:

Develop the MAGIC Mindset of Service

Remind participants about the importance of adapting the right mindset toward application of the MAGIC steps.

Establish MAGIC Relationships with Others

We tend to become so busy that we may forget to use some key tools that will help to deliver a great customer experience. This area reminds us about those tools, and how effective they can be in delivering service to our customers.

Express MAGIC Accountability

An understanding of what the customer really needs is important if we want to delight them. A review of the techniques in this section will help your associates deliver on that.

Handling Difficult Situations with MAGIC

This is a reminder of the steps to take to help customers during difficult situations.

What this means to you

  • Fortify associate’s understanding of an exceptional service culture mindset
  • Strengthen associates’ confidence in their ability to handle difficult situations
  • Reduce time spent on unproductive detours in customer conversations
  • Improve productivity in every customer touchpoint
  • Remove actual barriers preventing exceptional customer experiences

Training Method

Flexible: The program can be delivered virtually or face‐to‐face. Use your own certified MAGIC Facilitators or engage a Communico Master Facilitator.

Customized: Use Communico‐recorded skill practices, provide your own, or engage Communico to create tailored ones.

Individualized Consulting: Client dependent. Time can be used pre or post training to ensure an improvement in the service culture.


The course is one‐half day in length. It can be delivered in single or multiple sessions based on client needs.

Bring MAGIC Refresher to your company