MAGIC® training and development
Create an exceptional customer experience, every time.
MAGIC = Make A Great Impression on the Customer
MAGIC® programs deliver hands-on, simulation-based, experiential learning. Empathy, respect, caring, and accountability are at the core of MAGIC, and the reason why these programs transform behaviors from transactional to relational.
Experience a meaningful and productive impact on day one.
Your associates will:
- Improve their interactions whether on the phone, email, chat, text, or face-to-face
- Learn and apply new skills to scenarios they face every day
- Instantly hear or see the MAGIC difference in their communications
- Conquer even their most challenging and emotionally charged interpersonal situations
Every program is tailored to actual job-related scenarios, and includes individualized coaching for behaviorally-specific feedback, plus free online reinforcement.
MAGIC® Programs and Services
MAGIC® Transformational Leadership
Why would anyone choose to follow you? Participants in this program will explore this question, and learn to lead in a way that inspires others and engages the higher achiever within.
Length of course: 1-2 days
Class size: 15
MAGIC® Leadership
From Contributor to Leader
Supports individuals to transform themselves into leaders, and develop the strong foundation of trust teams and organizations need to achieve and exceed their goals.
Length of course: 1-2 days
Class size: 15
MAGIC® Refresher
You've taken MAGIC, now move into MAGIC in Action. Participants will dive deeper into the MAGIC of Customer Relations and how it directly applies to them.
Length of course: 1/2 day
Class size: 6-16
The MAGIC® of Customer Relations
Develop the skills and attitudes to provide exceptional service, over the phone or face-to-face.
Length of course: 2 days; flexible
Class size: 6-10
MAGIC® Champions
Establish the foundation for your MAGIC Service Culture training initiative and prepare Champions to support it.
Length of course: 1/2 - 2 days
Class size: 6-24
MAGIC® Coaching
Sustain your training investment by helping supervisors and managers coach their associates to consistently model the organization's standards and values to increase employee compliance, engagement and MAGIC® performance.
Length of course: 2 days
Class size: 1-9
MAGIC® Email
Write clear, customer-focused emails that get results and Make a Great Impression on your Customer.
Length of course: 1 day
Class size: 6-12
MAGIC® in Difficult Situations
Increase your revenue per customer while enhancing relationships.
Length of course: 1/2 day
Class size: 4-10
MAGIC® Presentation Skills
Learn specific attitudes and communication skills needed to present a message with professionalism and grace.
Length of course: 1-2 days
Class size: 6-8
MAGIC® of Relationship Selling
Increase your revenue per customer while enhancing relationships.
Length of course: 1-2 days
Class size: 10
One-on-One Communication Skills Coaching
Increase your self-awareness, tap into your strengths and become the communicator you want to be.
Length of course: Customized
Class size: 1
MAGIC® Chat
Deliver clear, concise, and professional chats every time. Learn to respond with greater confidence.
Session is tailored to meet the group’s needs. Different formats, including virtual delivery can be arranged.
MAGIC® Certification
Build resident capability to deliver MAGIC training in a cost-effective way throughout your entire enterprise.
Length of course: 2-4 days
Class size: 1-6
MAGIC® Recertification
Renew your MAGIC certification skills and update your awareness of new content if needed.
Length of course: 1 day
Class size: 1-2
A Taste of MAGIC®
Increase awareness of MAGIC attitudes and skills.
Length of course: 1/2 - 1 day
Class size: 5-25
Call Assessments
Associate calls are assessed pre and post-MAGIC programs using our 33 Points of MAGIC to ensure consistent, outstanding service. Assessments establish a baseline and show quantified improvement.
Minimum of 50 calls.
Enhance the power of your MAGIC training initiative
Become an in-house MAGIC® facilitator.
MAGIC® certification is available for in-house facilitators for many of our core courses.